Gabe Steinmeyer

Gabe Steinmeyer

Summary: Outlining a business plan and strategy for establishing a joint cafe and nightclub in the Rome, GA area. The business will utilize two distinct forms of operation to keep generating revenue during both day and nighttime hours. The daytime cafe would leverage distinct competitive advantages that would ensure customer loyalty, frequent usage, and increasing market-share. The nightclub will become Rome's premier nightlife hot spot. This goal will be accomplished by creating a competitive advantage in the diversity of clientele targeted, diversity of event themes, customer loyalty programs, and a safe and exciting atmosphere.




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